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To write a thesis statement, follow some or all of the following steps research your topic in order to determine what type and quantity of information exists about your subject of study although you will do more in-depth research later on, you want to make sure that you have an overview of your topic before you begin drafting your thesis . Argumentative essay on advertising 4 pages 936 words november 2014 saved essays save your essays here so you can locate them quickly. The study focuses on the analysis of linguistic tools used by the copywriters of tv commercials to influence the target audience advertising language in selected .