Descriptive research is a form of research that relies on a variety of different techniques to organize information it is different from exploratory research in that it is typically more focused on a certain unknown or unproven aspect of the project. Many of the benefits and limitations of the specific descriptive research methods have been alluded to in previous modules in this series following is a summary regarding both the advantages and the disadvantages of using descriptive research methodology in general. The major advantage of collecting descriptive research data is that these data can provide you with evidence to prove or disprove hypotheses that you might have formulated about your marketing . Descriptive research is different from other types of researches this article will briefly describe each of these methods, their advantages, and their drawbacks in human research, a .
Descriptive research is an innovative tool for researchers as it presents an opportunity to fuse both quantitative and qualitative data as a means to reconstruct the “what is” of a topic however, descriptive research also has specific advantages and disadvantages a skilled researcher can . Start studying advantages and disadvantages of descriptive statistics learn vocabulary, terms, and more with flashcards, games, and other study tools. A guide to qualitative research methods the researcher should not predetemine a priori about what he or she will find, and what and how social phenomena should be viewed therefore, the value of grounded theory is that it avoids making assumptions and instead adopts a more neutral view of human action in a social cont. Descriptive research is the type of research that explores and describes the data or characteristics needed for the research it has several advantages.
Exploratory research is a kind of research carried out for an issue which has not been clearly defined it assists to identify the best research design, data collection method and selection of subjects. In this context morgan, dl (1993) argued that “the advantages of secondary research is that it can be much quicker and cheaper to access, where many companies may not able to have the resources to carry the research”. The cons of quantitative research here are the main disadvantages of quantitative research: • needs a huge sample of population: in using this type of research, you need to find great numbers of correspondents. The objective of descriptive research, also known as statistical research, is to describe situations for example, to describe things like the market potential for a product or the demographics and attitudes of consumers who buy a certain product or service.
Second unit in ap psychology looking at what science is, the research methods used in psychology, and statistical methods in psychology advantages and disadvantages of research methods by greg miller on prezi. Value, importance, and advantages of descriptive research among the value, importance, and advantages of descriptive method of research are the following: 1 descriptive research contributes much to the formulation of principles and generalizations in behavioral sciences. Chapter 11 descriptive and interpretive approaches to qualitative research robert elliott and ladislav timulak qualitative research methods today are a diverse set, encompassing approaches such as.
Explanatory research and descriptive research: descriptive research, being quantitative in nature, is not efficient to open-ended questions, this type of research can answer these questions more efficiently. Among the different methods of data gathering for research purposes, the survey method is preferred by many researchers due to its various advantages, strengths and benefits however, surveys also have their disadvantages and weak points that must be considered. Descriptive research why conduct exploratory research advantages and disadvantages of focus groups. Descriptive research design is a valid method for researching specific subjects and as a precursor to more quantitative studies whilst there are some valid concerns about the statistical validity , as long as the limitations are understood by the researcher, this type of study is an invaluable scientific tool. Advantages of descriptive statistics be essential for arranging and displaying data form the basis of rigorous data analysis be much easier to work with, interpret, and discuss than raw data help examine the tendencies, spread, normality, and reliability of a data set be rendered both graphically and numerically include useful techniques for .
Differentiate the goals of descriptive, correlational, and experimental research designs and explain the advantages and disadvantages of each explain the goals of descriptive research and the statistical techniques used to interpret it. The disadvantage of correlation research is that information pulled from data analysis is very limited this type of research only shows if there is a positive correlation, negative correlation, or no correlation between data sets correlation research is more accurately described as method of data . Case studies are a popular research method in business area case studies aim to analyze specific issues within the boundaries of a specific environment, situation or organization according to its design, case studies in business research can be divided into three categories: explanatory, descriptive and exploratory. There are a variety of descriptive research methods available, and once again, the nature of the question that needs to be answered drives which method is used.
Methods of scientific research chapter 2 pros and cons: descriptive research pros external validity: observing real life findings lead to new hypotheses. One of the goals of science is description (other goals include prediction and explanation) descriptive research methods are pretty much as they sound -- they. Correlational research inferential/descriptive statistic (r) describes strength of linear relation between two variables strength of relation = degree of association.